In recent years we have seen the banning of tobacco advertising, junk food ads condemned to late night TV like some dirty old man and the constant refunding of contractual bank charges. All of which is why I have been astounded to read a case of Jessops, the camera people, falsely advertising a product via pay per click marketing on Google and thus far failing to honour the deal.
The case in point can be seen right here on WordPress and also over here on Money Saving Expert and involves Jessops advertising a Panasonic TZ5 camera for £229.99. The normal RRP for this camera is £299, so quite rightly, the chap who spotted the ad contacted Jessops in order to buy the camera (the clickthrough from the advert said the product was still £299).
Of course Jessops claimed that they had no control over the advert etc etc etc and could not offer the product at that price. It just amazes me that in today’s “not fair” culture, they can simply refuse to do so and that there is seemingly little comeback on them from a regulatory body for doing so.
Imagine if a young single mum with 14 children saw an ad outside McDonalds that said “feed your family for £1.50.” Said mum then goes into the eating establishment only to be told that in reality, a Mcfamily feast costs £150. Would The Sun not have a field day with such a tale and force McDonalds into an apology and some form of compensation.
I have also been surprised by the reaction on the so-called “Consumer Revenge” website Money Saving Expert. Over there, people constantly scratch around for loopholes which exploit big companies but on this occasion many simply say “tough luck, you have no chance of getting anything.”
Double standards throughout!
NB – A quick update, it seems that Jessops are paying attention to what is happening in this case, as they have contacted the customer in question and promised they are looking into it. Still no word on an outcome but goes to show the power of the consumer is not dead!