Watching BBC Breakfast a couple of weeks ago, I was pleased to see a prominent feature about reducing litter on Britain’s streets.
I remember the glory days of the Keep Britain Tidy campaign in the mid-80s at a time when the organisation had just become a limited company. Teaching kids to tidy up after themselves was de rigueur in schools across the land and it became part and parcel of getting the country to smarten up its act despite a lot of deprivation. The campaign at the time made sense – a lot of people were holidaying in Britain to save money, so it was only right that we should keep the place neat and tidy for ourselves. Beaches at the time were also taking a slating and the impact of the campaign had a positive knock-on effect to these too.
But in the last decade, or possibly a little longer, standards have really slipped. This itself seems odd as it’s happened at a time when recycling has really taken off. Initial dismay towards fortnightly rubbish collections have turned into an appreciation for making sure as much waste material goes to the right place as possible, but nevertheless council cost-cutting has seen bins overflowing and city centre collections and street cleaning teams reduced in number, letting litter fly around the streets like there’s been a zombie apocalypse. In Scotland alone, around £100 millions is being spent each year on tidying up after litterers, money which could be far better spent on other economic issues.
So why do people litter in the first place? The main reason appears to be that most people really don’t deem what they are doing to be wrong. I will guarantee you that you could go to any major train station on any given morning and see a commuter drop a used Metro newspaper onto a bench. Who do they think is going to pick this up and take it away for them? Some sort of newspaper-hoarding goblin? Maybe part of the problem is that because they haven’t paid for it, they don’t really care about what happens to it. The Metro gets left everywhere as well, from seats on trains to station platforms to Starbucks tables. It got so bad a couple of years back that The Metro themselves were forced to remind people that leaving it “for someone else to read” isn’t recycling, it’s littering, with a poster campaign on trains and buses.
Another major culprit in Litter Britain is the blue and white delight, the paper Greggs bag. Not content with destroying their arteries with grease-sprayed sausage rolls, people seem only too eager to just dump the wrapper on the floor or on the nearest wall. Yes, it’s paper but that doesn’t mean it miraculously turns into nothingness when out of a human’s grasp. Similarly, fruit remnants get left almost everywhere. Again, I appreciate this is recyclable material, but a banana skin on a pavement is not going to bio-degrade overnight.
The problem in Britain is that no-one really knows what the solution to this is? One obvious one is to use those who litter as an example. Some community service programmes already get criminals to clean up certain litter eye-sores and this is a great way to punish those who exhibit anti-social behaviour and also to help communities. But it doesn’t really hit those who litter in the first place. I don’t think I’ve ever seen anyone get a talking to from a policeman for littering despite all those who pull the wrapper off their fag packet and instantly let it slip from their hand and blow away in the wind. I would whole-heartedly support big fines for littering as long as it was properly and sensibly enforced.
Alternatively, it would be great to get kids more involved again. I strongly believe that one of the reasons I don’t chuck my trash onto the pavement is because of the way I was brought up. I remember on one school camp we went to some sort of adventure park where the owners of the place encouraged kids to collect empty drinks cans and get rewarded with different badges depending on how many they brought back to drop-off points. There was an absolute mad scramble to collect all the different badges and it made the whole situation fun. Okay, so maybe I was an unwitting victim of child slave labour, and maybe the park in question just couldn’t afford their own wardens, but even so, it gave us children an awareness about where litter should and shouldn’t go.
I want to be proud of my country again, but at the moment I’m disgusted by it everytime I set foot outside of my front door.